Poor attribution and reporting
When the report says everything worked, it tells you nothing
One platform means one set of numbers: LiveDTC is the all-in-one retention marketing platform for ecommerce brands, and a forward-deployed marketer builds the reporting with you.
The problem
Nobody can say why revenue moved this month
Sales go up or down and the team is left guessing which flow, channel, or promotion is responsible. Without funnel-level attribution, reporting turns into a spreadsheet exercise built after the fact instead of a decision tool.
What we hear from brands
a children's book subscription company with limited visibility into why sales fluctuate month to month
a vitamins and supplements brand stuck connecting tactics to revenue through manual, spreadsheet-based reporting
a bedding brand designing a loyalty program from scratch with fragmented attribution across channels
The new way
One attribution model, fully transparent
LiveDTC uses last-non-direct-touch attribution to link every campaign, flow, and channel to revenue, and every attributed order can be verified. Teams can adjust attribution windows or exclude transactional messages so the model matches how the business actually works.
Outcomes brands report
2.2x
total US and EU revenue growth year over year
8.6x
campaign-driven revenue growth year over year versus Klaviyo
1.8% to 6.8%
of total revenue attributed to campaigns
How it works
Migration at any scale, same method
Map what exists
Every flow, segment, and integration currently running is inventoried before a single one is rebuilt.
Rebuild in parallel
Your marketer has moved brands of every size and runs the new setup next to the old one until it matches.
Go live in weeks
Two to four weeks is typical, three to seven for nine-figure complexity, with no gap in sending.
The platform
Why the data model is the product
Most platforms bolt commerce concepts onto a generic contacts table. LiveDTC starts from orders, catalog, and behavior, which is why segmentation, recommendations, and site personalization read the same customer rather than three approximations of one.
Including
Your forward-deployed marketer
Why a 5-minute SLA is realistic here and not elsewhere
A 5-minute response only works if the person answering is not juggling 60-plus accounts. LiveDTC's forward-deployed marketers stay under 15 accounts each, which is what makes the fast reply time sustainable rather than a marketing promise.
5-minute response time versus 72 hours industry-wide
Fewer than 15 accounts per marketer
Shared Slack channel included
Replace your stack
Consolidation your customers can feel
Fewer vendors is an internal benefit. The external one is that the email, the site, and the rewards finally tell the same story to the same person on the same day.
Still comparing options?
Fair. The site lays out what is included and what it replaces, so the comparison can be made without a call.